How to Be in the Advertising World and not of It

Popular advertising is frequently seen as a negative force in society rather than a positive one, and for obvious reasons. But as a major social communicator with the ability to shape cultures and even point to the Kingdom of God, it can do a world of good. Designed for students in marketing-related majors, this session addresses the responsibility and opportunity these folks have to care for Jane and Joe Consumer.

Sam Van Eman is the author of On Earth as It is in Advertising? Moving from Commercial Hype to Gospel Hope. As a Staff Resource Specialist for the Coalition for Christian Outreach, he speaks and writes about the intersection of faith and popular advertising.

To learn more, go to www.simgospel.com, or e-mail sam@simgospel.com.