The Real Fuel of Advertising

Nearly everything can be replicated. Even answers to life’s deepest questions can be mimicked, and this is where popular advertising excels. We long for significance; ads promise it. We need intimacy; ads promise it. Yet, despite knowing these promises to be virtually empty, we continue living on earth as it is in advertising. In this presentation, we will consider several product ads, what elements they employ to allure consumers, and what this technique suggests about the One who does the alluring.

Sam Van Eman is the author of On Earth as It is in Advertising? Moving from Commercial Hype to Gospel Hope. As a Staff Resource Specialist for the Coalition for Christian Outreach, he speaks and writes about the intersection of faith and popular advertising.

To learn more, go to www.simgospel.com, or e-mail sam@simgospel.com.